B2C Founders Anonymous: Accel Connect 2025

15 B2C founders came together for a closed-door circle moderated by Spinny’s Niraj Singh — focused on the realities of building and scaling consumer brands in India.
Overview
Founders from companies like Orange Health, W"Founders from companies like Orange Health, Wiom, ApnaMart, Openhouse, Buyeazzy, and Material Depot joined Spinny’s Niraj Singh for a candid discussion on scaling B2C startups in India. The conversation unpacked real challenges — from navigating customer acquisition costs and building distribution, to earning trust in under-penetrated markets.
Founders shared tactical learnings around team design, product positioning, and growing through ambiguity, making space for honest reflections on what’s working (and what’s not) in India’s consumer brand playbook."iom, ApnaMart, Openhouse, Buyeazzy, and Material Depot joined Spinny’s Niraj Singh for a candid discussion on scaling B2C startups in India. The conversation unpacked real challenges — from navigating customer acquisition costs and building distribution, to earning trust in under-penetrated markets.
Founders shared tactical learnings around team design, product positioning, and growing through ambiguity, making space for honest reflections on what’s working (and what’s not) in India’s consumer brand playbook.
Speakers

Niraj Singh
Spinny